From concept to conclusion

At the start of 2014 and at the time of key products launching, LittleLife wanted to reaffirm the brand's relationship with their maternal audience and offer a new & exciting eCommerce experience.


To encourage consumers and fans to design - with the help of their kids - a new LittleLife Daysack that actually went into production, bringing fame and a copy of their creation to the winner.


The objectives of which will reach new customers and generate buzz about LittleLife.


In turn this drove entries to the competition to create real time content that will drive visits and sales through the website

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